Advocating for change

Blue Shield advocates for public policy that is in the best interest of our members and communities – at the local, state, and national levels.


Disrupting the pharmacy supply chain

Pharmacy Care Reimagined is working to solve cost and complexity issues in the prescription drug experience. The price of drugs and difficulty in obtaining prescriptions has become a common stressor for many people when they interact with their pharmacy. Pharmacy Care Reimagined aims to change this — to ensure that every member has safe, equitable access to sustainably affordable prescription drugs. Our goal is to transform the end-to-end prescription drug ecosystem, in order to invest in personal, high-quality user experiences, and enable solutions with technology to best serve Blue Shield of California members. Blue Shield is also committed to policy and advocacy work that encourages accessible, quality, and cost-efficient prescription solutions for everyone.

UC Berkeley fellowship

Developing diverse leaders

Blue Shield of California will invest $7 million over five years for a new fellowship program at UC Berkeley School of Public Health to support graduate students from underrepresented communities. The program, which aims to increase diversity among health professionals, will train fellows to leverage data and analytics to improve public health and advance health equity.


Maternal Child Health

Blue Shield of California is investing in a birthing support system for communities through the inclusion of community-based organization services, doulas, and technology.


Supporting providers with Primary Care Reimagined

Blue Shield of California introduced a new “Primary Care Reimagined” program that provides in-network physician groups access to an array of latest technologies to enhance their delivery of care, and new reimbursement models that provide more predictable cash flow for the physician practices.


Raising COVID-19 vaccination rates

To get more members vaccinated, Blue Shield tapped organizations with whom it has working relationships to better reach its own members in various communities. Simply put, they’re close to their communities — pharmacies embedded in areas where the greatest concentrations of unvaccinated members live or work, and providers who are relied-on confidants.